ECI AI Labelling Rules for Campaigns: What Candidates Must Disclose
Published October 8, 2026 · By PPC Integrated Consultancy
Quick answer: The Election Commission requires clear labelling of AI-generated and synthetic campaign content. Here is a compliance guide for candidates and parties.
Key Takeaways
- ECI advisories require AI-generated or digitally altered campaign content to be labelled.
- Labels such as ‘AI-Generated’, ‘Digitally Enhanced’ or ‘Synthetic Content’ must be clearly visible, covering a stated share of the display.
- Campaigns should keep records of creation sources and disclose them.
- Platforms can be directed to remove violating content within a short time.
What the rules say
The Election Commission of India has issued advisories requiring labelling of AI-generated and synthetic content in political advertising. The label must be prominent, such as around 10% of the display area for visuals, and creators should disclose the source.
Compliance checklist
- Label every AI-generated image, video or audio.
- Keep creation logs and source files.
- Avoid deepfakes of opponents; it risks legal action.
- Have a rapid takedown and correction process.
Platform takedown
Platforms can be required to remove flagged content within hours. Plan for fast response. See also our digital campaign guide.
Disclaimer
Always check the latest ECI notifications. PPCI provides advisory only and does not endorse any party.
Frequently Asked Questions
Is AI content allowed in campaigns?
Yes, if properly labelled and not misleading or defamatory.
What label size is required?
Advisories mention a prominent label, such as 10% of display area; check the current notification.
Who is responsible for compliance?
The candidate and the party, along with agencies producing the content.
Does PPCI advise on compliance?
Yes, we provide confidential advisory on campaign communications.
Need help? Talk to our advisors for a free first consultation. This article is general information, not professional advice; rules change, so verify with official sources.
Have a question about Political Consultancy? Talk to our advisors directly.
💬 Ask on WhatsApp View Political Consultancy Services →